Artist Profiles

After launching TIDAL Artist Home in 2023, we received feedback from artists who found it challenging to navigate and update their profiles. Many were unsure what other artists could see when viewing their pages. In 2024, I worked to simplify the artist profile experience, focusing on usability and clarity. The goal was to empower artists with better tools for managing their profiles while enhancing the visual appeal and functionality of the platform.

Client
Block, Inc. (TIDAL)

Year
2024

UX problems

Multiple profiles

TIDAL Artist Home included several profiles for users to manage, but the relationship between them was unclear. Artists struggled to understand how changes to one profile affected the others.

Lacked scalability

The profile system was not designed to scale effectively. Adding new modals resulted in a cumbersome, long list of options, and only 3% of users reached the final modal.

Inconsistent patterns

The profiles shared overlapping information but were presented using inconsistent patterns and designs, leading to a disjointed user experience.

Solution

I designed a unified profile system where artists could manage their TIDAL Artist Home presence seamlessly. The new design allowed artists to preview changes in real-time and see exactly what other artists would view before publishing.

To learn more about selected works please contact me.